Month: December 2021

In this session, we tested different materials and colours for our clothing pieces as well as finalised the overall design.

The aim of this session is to create a line-up of four figures that are illustrated by hand. To begin with our exploration, we practised with colour proportions ( dominant and accent) colours choosing the correct tones. Using the colours from our artist research, we used the Pantone studio app to identify the specific hex codes. This will make it easier to find the matching colours in terms of art materials and fabric. The colour stories that were made from this task will further help with designing our final outcome. Working with the colour chart, we researched and applied the chosen colours onto various garments, keeping the proportions in mind. This task was interesting and fun as I was able to explore the atmosphere and what the colours communicated.

Through this session, I noticed I was able to construct quick illustrations and play with different structures and create interesting outcomes that are both artistic and conceptual. However, I need to be more careful in choosing the garments that matched specific colours as I tend to forget the small details.

Overall, I think this session was extremely helpful in terms of visualising the final outcome and considering the potential garment and colour that can be incorporated into the design.

In this session, we analysed and experimented with the photocopies of our shoe illustrations and created collages.

We used model images and headshots as the base and played with shapes and colours around the figure. Interesting collages were created and I was able to explore various shapes from the illustrations and how those can form into a potential clothing piece. It was difficult at first as I was trying too hard to keep everything look neat and pretty. However, as I see other people being very experimental it inspired me to cut out many different shapes and just experiment with the structure and curves. Using tracing paper, we outlined the collage we created and this will be the canvas for the fashion illustration. I tried to incorporate as much medium as possible; I used acrylic, colour pencil, markers, felt tips, oil pastels etc. to add dynamic to the work.

This was a very fun activity as it allowed me to play with a range of colours, media and shapes to create a unique looking fashion illustration. The result was very artistic and conceptual which I enjoyed and it was easier to visualise the potential fashion outcome for this project. I liked how I was able to try different drawing techniques in the Visual Studies sessions and discover unusual textures of certain medium such as oil pastel on tracing paper creates a very rough surface that could reflect the texture of some fabrics.

In this session, we explored buying and range planning and its importance in fashion merchandising.

It is important to understand what Fashion Buying and Merchandising is before analysing a product and its brand. A retail buyer focuses on products and they have to conduct lots of research on fashion trends before selecting the products that would appear online and in-store.

We worked in groups and selected a retailer brand we’re interested in working with in the future and created a visual range plan. This organises the core products, fashion products and leading-edge products into sections where we can analyse their features. We also utilised the merchandise mind map to plan the different varieties of products. These tools can be extremely helpful in the future when it comes to studying the market and how product development works; they can also be applied to your own products of predicting various events in the market.

During this session, I discovered my strength of being able to analyse things quickly and consider the reasoning behind specific choices. For example, I was able to understand the task easily and create the planning tools we learned and use them efficiently in the research tasks. However, I need to be more careful when it comes to selecting the products as I find myself choosing similar styles in the visual range plan activity. This might make it difficult for the brand to stand out and attract customers due to the same products being produced.