Unfortunately, due to disruptions from the weather, we were unable to visit the London Fashion Week as planned for this session. However, we took this task online and explored the shows and designs involved.
Using the digital access to the London Fashion Week runway collections, I reviewed the shows and selected one I was most interested in to produce an article that will form into a fashion story. Looking at the different brands, I selected one that was the most interesting and unfamiliar to me to see what I can discover through research. I looked at a brand called Seokwoon Yoon and the designer is based in Korea. What caught my eye was the unique layers and construction of the collection, there were really interesting concept ideas and he definitely has a personal style when it comes to designing. I decided to adopt the role as a journalist and created an article that comments on the highlights of this brand and their work. I think the key strength I demonstrated during this activity is my research skills and selecting the relevant information that would be necessary for a fashion story. I was also able to identify which parts are more informative and which are more of a highlight that I can incorporate my own opinions into.
Additionally, I experimented with different layouts for the fashion article by playing with the composition of images and text. I also considered the coherency of the fonts and size etc. to ensure my layout overall looked artistic but professional at the same time. It was also important that the information was easy to read for the audience as it is still an informative piece of work.